6 Ways to Stay Relevant in a Digital World

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“A new study of media usage and ad exposure by Media Dynamics, Inc. reveals that while a typical adult’s daily media consumption has grown from 5.2 hours in 1945 to 9.8 hours (or 590 minutes) currently, this has not been reflected in a huge spike in ad exposure.” (SJ Insights)

This is partially due to the control consumers have over what they see when they use tools such as DVR and fast forward online.

Digital marketing has become a crucial part of brand image and success. With the increase in popularity of online marketing, it seems that it has become a war of who can capture the audiences’ attention and keep it the longest.

If you incorporate these 6 steps of how to stay relevant with your digital marketing technique, your efforts will surely show quick results.


  1. Promoted posts on Facebook

It is highly unlikely that unpaid Facebook brand posts will be seen by many people.

Even with extremely relevant content, it will be worth your while to spend the extra money to boost your post. You would be surprised the effect as little as $5 can have on the posts interaction with consumers.

  1. Bloggers and Brand Advocates

If you see that someone loves what you are doing, reach out to them and see if they will help promote your brand. Ask customers to share their honest experience, not only does this give your business credibility but it also holds your entire company accountable. Online marketing and word-of-mouth go hand and hand.

  1. Reviews

Ask customers to give you a review on Facebook. This is often one of the first sites that comes up when searching for a business and can give an immediate first impression for a potential customer during the research process.

  1. Digital PR

Get your company published in a trade magazine or site. Reach out to industry specific websites and writers in hopes that they will write about your company. Not only does this reach a massive audience,  but it increases SEO (search engine optimization). People love suggestions from sources they trust!

  1. Mobile SEO

According to Moz, “Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you’re not inadvertently turning mobile visitors away.”

Make sure that your website is mobile friendly, meaning the layout appears correctly on any device and the quality is flawless.

  1. Analyze Results

It is important to regularly analyze your marketing tactics to ensure that they are up to date and showing the best results. Sometimes, this calls for going outside the company to hire a professional who can perform a digital marketing audit. Often companies come out of this process with insights that they were once blinded to.

The digital world is constantly evolving, don’t be afraid to change and adapt to keep your business on top!




From Start to Finish: Mobile’s Influence on Path to Purchase

Photo courtesy of salesfuel.com

In a digital world, customers are constantly using their phone to manage their daily lives. A personal relationship with customers via mobile marketing is crucial in driving decisions when they enter stores and contemplate a purchase. According to EMarketer, Mobile devices used before or during shopping trips influenced almost $2 trillion in 2014.

In order to effectively reach your target audience, it is important to utilize various mobile channels including SMS, app, Web and social.

When all these channels are used, companies can retrieve vital information to better analyze their potential customers’ mobile interactions. When users download an app, the team behind the scenes is able to access which operating system they are using. This, in turn, helps marketers to better personalize their marketing strategies.

Where once mobile marketing was seen as a tactic, it is becoming vital to a companies entire marketing strategy. The goal is the same, but the marketers are able to attract and engage new and existing customers in ways not possible before. They are able to target potential customers through relevant content which can be based on location, interests and interactions with their mobile devices.

Most of all, it is crucial that marketers understand how mobile campaigns are performing across the entire spectrum, from mobile ads to messaging. Although consistency is key, marketers must analyze which tactic is working best to adapt their campaigns to whatever best triggers their customers and leads to the end goal — the purchase.

The key with mobile marketing is convenience. As marketers, we must provide our potential customers with instant access to product information and deals in the most accessible way to them.

As mobiles influence on the world has increased and continues to increase at a rapid speed, digital spending will almost equal that of television spending. Here at RainLocal, we can help you tap into this growing market.