“A new study of media usage and ad exposure by Media Dynamics, Inc. reveals that while a typical adult’s daily media consumption has grown from 5.2 hours in 1945 to 9.8 hours (or 590 minutes) currently, this has not been reflected in a huge spike in ad exposure.” (SJ Insights)
This is partially due to the control consumers have over what they see when they use tools such as DVR and fast forward online.
Digital marketing has become a crucial part of brand image and success. With the increase in popularity of online marketing, it seems that it has become a war of who can capture the audiences’ attention and keep it the longest.
If you incorporate these 6 steps of how to stay relevant with your digital marketing technique, your efforts will surely show quick results.
- Promoted posts on Facebook
It is highly unlikely that unpaid Facebook brand posts will be seen by many people.
Even with extremely relevant content, it will be worth your while to spend the extra money to boost your post. You would be surprised the effect as little as $5 can have on the posts interaction with consumers.
- Bloggers and Brand Advocates
If you see that someone loves what you are doing, reach out to them and see if they will help promote your brand. Ask customers to share their honest experience, not only does this give your business credibility but it also holds your entire company accountable. Online marketing and word-of-mouth go hand and hand.
Ask customers to give you a review on Facebook. This is often one of the first sites that comes up when searching for a business and can give an immediate first impression for a potential customer during the research process.
- Digital PR
Get your company published in a trade magazine or site. Reach out to industry specific websites and writers in hopes that they will write about your company. Not only does this reach a massive audience, but it increases SEO (search engine optimization). People love suggestions from sources they trust!
- Mobile SEO
According to Moz, “Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you’re not inadvertently turning mobile visitors away.”
Make sure that your website is mobile friendly, meaning the layout appears correctly on any device and the quality is flawless.
- Analyze Results
It is important to regularly analyze your marketing tactics to ensure that they are up to date and showing the best results. Sometimes, this calls for going outside the company to hire a professional who can perform a digital marketing audit. Often companies come out of this process with insights that they were once blinded to.
The digital world is constantly evolving, don’t be afraid to change and adapt to keep your business on top!