GILROY, CALIFORNIA - AUGUST 8, 2016: The hit augmented reality smartphone app "Pokemon GO" shows the game map with Pokestops and gyms in a commercial area of a small town.

4 Ways to Ride the Pokemon Go Wave to Success

Since its recent release, Pokemon Go has been sweeping the country as the new rage in gaming. You can find trainers searching for new and rare Pokemon all over, from parks and movie theaters to shopping malls and restaurants.

If your business hasn’t already jumped on the Pokemon Gaming bandwagon, you should highly consider it. Social media alone is a huge, free tool that your business can be using to grow its reach. Think of Pokemon Go in the same light, as a great way to reach new customers and better engage with your existing customers and loyalists.

Here are some innovative ways that you can leverage Pokemon go for your business:

1) Host a Lure Party

Like many businesses host trivia or happy hour, you can boost your sales by hosting a lure party at your business. Post on your social media and let your customers know that on specified days between certain hours that you and your crew are going to be constantly tossing lures at the Poke Stop or Stops at your business. This is great for you because you may be able to pull in more traffic during your slow hours at work, or you can draw in even more customers during your busiest days and evenings. It’s great for your customers because they can sit for an hour or two and have fun loading up on items and catching Pokemon. Post the dates and times of your lure parties outside of your business, inside, and make sure that you post on your social media accounts to let your fans know.

2) Offer Discounts to Gym Leaders

Have a gym near or at your business? Offering incentives to gym leaders is an awesome way to build customer loyalty. Let your customers know that if they can show you that they are currently leading a gym that you are going to offer them some kind of bonus or discount with their purchase. If you own a restaurant or bar, think of doing something like a free drink, free or discounted appetizers, or buy-one-get-one offers to entice them to keep coming back for more.

3) Host a Hunt that Starts and Ends at Your Business

Hosting a Pokemon hunt is another excellent way to promote your business. Think of hosting a Pokemon hunt as a scavenger hunt for Pokemon, that begins and ends at your business. Pick a date and a start and end time for your Pokemon hunt, and let your customers know about it.

For this, you are might want to get a good idea of what some of the Pokemon are in your area. Create a map with a route linking to other Poke Stops and highly concentrated Pokemon areas in the vicinity of your business, but don’t give out the map and the list of Pokemon until your customers show up in person. Give your customers a map and the list of what they need to catch and take a picture of before they return to your business. For instance, the first person back that has completed the route and has taken pictures of all the designated Pokemon in the area, gets a prize or a freebie. You could also offer fun bonuses, freebies, discounts, and deals for everyone who participates.

4) Incentivize Posts of Pokemon in Your Business

Social sharing is a great way to promote you and show that you are a Pokemon Go friendly business. Offer your customers rewards for the pictures, videos, and check-ins that they share of themselves or the Pokemon that they are catching at your business. You can run week or month long contests that give your customers the opportunity to compete for the most shares in that given period of time. You can put your prizes in tiers to offer better prizes to the people who share the most while they are catching Pokemon at your business.

An example might include running a month long competition for your customers that offers:

  • A free ____ for 8 social check-ins during the month
  • A free ____ for 8 check-ins and 8 picture posts of them playing Pokemon Go, during the month
  •  _____ for the person who tagged the most people in their posts during the month
  • A huge reward for the person who shares the most pictures, videos, and has the most checkins throughout the month.

Including lots of different prizes for the customers that are sharing pictures and video of your business and engaging you the most is a really cheap and effective way for expanding the social reach and credibility of your business.

There are tons of great ways to use Pokemon Go to promote your business to that gaming community. Start implementing some of these methods to show the fun, creative, and rewarding part of being a regular or loyalist of your business. Brainstorm some other ways that you can begin using Pokemon Go to bring in more customers, and bring your current customers closer to you.

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